Light Up Letters Setting the Tone for Sydney Corporate Events
At Sydney Corporate Events, CGU Insurance and NOUS software used custom light up letters to shape the mood and ground their brand identity. Here's how.
How light up letters lit Delta Airlines Centenary Corporate Event in Sydney.
When an airline with a century behind it celebrates, it does so in a big way. During Sydney’s VIVID Festival,
Rooftop Radiance: A night to remember at Crown CIRQ for Delta Airlines
Sydney’s VIVID Festival is known for colour, spectacle and light, but on a rooftop high above the harbour, another celebration quietly claimed its own spotlight. Delta Airlines hosted a centenary event at Crown’s CIRQ, bringing together staff, partners and guests for an evening that was part tribute and part reflection. Held on 23 May, and amid sweeping views and polished hospitality, one detail stood out: large light up letters that lit more than just a name.
Custom-built light up letters by Spotlight Letters glowed in Delta’s signature red and blue during the airline’s 100-year celebration at Crown Sydney’s CIRQ rooftop bar. Framed by the city skyline and the lights of VIVID, the installation became a striking centrepiece, capturing the legacy and impact of Delta’s century in aviation.
Spotlight on Letters: Crafting the Message
Bringing the visual centrepiece to life was Spotlight Letters, a Sydney studio known for its custom signage and event installations. For this occasion, they were commissioned to create bespoke corporate event letters that would suit the high-end rooftop venue and reflect Delta’s global brand with simplicity and strength.
The result was a clean and contemporary arrangement of internally lit letters. Each piece was made using durable, lightweight materials and warm LED lighting, giving the installation a steady and inviting glow. These light up letters were not simply decorative. They drew attention, framed guest photos, and provided a sense of focus throughout the space.
Although they appeared effortless, their placement and design were deliberate. The installation complemented both the architectural lines of the rooftop and the surrounding VIVID display. It stood out enough to make a statement but blended well enough to maintain the event’s quiet sophistication.
Marking the Milestone with Meaning
Inside the celebration, the guest list featured senior figures from Delta’s Australian marketing team, joined by partners and supporters from the broader aviation and event industries. The intention was to honour Delta’s 100 years of operation while setting a tone that looked forward as well as back.
The use of light up letters helped to achieve that balance. Rather than relying on traditional banners or projected logos, the installation offered a grounded yet symbolic presence. Guests moved naturally toward the letters. They paused for photos, gathered nearby for conversations, and returned to the display throughout the evening.
According to one event organiser, this was exactly the effect they were hoping for.
Glowing Delta 100 light up letters overlook Sydney as guests mingle and take in views from CIRQ's rooftop during Delta Airlines' centenary celebration.
"We wanted something that would tie the evening together. Not something loud or flashy, but something that felt lasting and thoughtful.” one Delta staff attendee said when asked about the room lighting and ambience. "The light up letters and numbers did just that."
Light Up Letters Theming Corporate Events
While the views from CIRQ did plenty of talking, it was the quiet presence of the light-up letters that anchored the room. Spelling out Delta#100, they were more than decoration. They marked the moment and gave it shape.
For brands wanting to celebrate a milestone or bring focus to a gathering, the right visual cue still matters. Sometimes, it is as simple as three words or a lit-up number, placed just so.
Ask Spotlight Letters how you could book light up letters for your upcoming Sydney event, on land or at sea.
